Crafting a church identity that feels right at home
Brand Identity
The team wanted their identity to be welcoming to everyone and "a haven for broken people". We created three visual identifiers to symbolize the brand: a front door, a window, and a home.
The Front Door
The welcoming entrance point
The Window
The inviting culture and focus on being seen
The Home
A place to belong
Logo Design
For the logo mark, it was important to incorporate all three of these identifiers to wholly symbolize who The Sanctuary is to be. Finding a unique blend of all three, I created the final mark.
Color Development
To compliment the grounded and simple approach to their ministry, I used neutral colors and earth tones as the primary color palette.
Typography
The find type to compliment the brand, the goal was to find a straightforward, no frills typeface that had multiple weights for variability and high legibility. Founders Grotesk was the type family that ticked all the boxes.
As a secondary font family to pair with Founders Grotesk, I chose Belda for its touch of character in the serifs and its unique flair.
Website
The website is a place for new visitors to learn about the church and a hub for members to engage — all wrapped in a friendly and clear approach.
