Modernizing a direct mail technology brand

Project Summary

As an in-house designer at PFL, I worked on large-scale projects like a brand refresh and a website redesign to various work supporting marketing campaigns with landing pages, digital ads, and ebooks.

My Contributions

Wireframes
High-fidelity mockups
Ebook design
Digital ad design

Website Redesign

As a design team, we completely redesigned PFL.com from the ground up. From research, site mapping, and wireframes, to development and testing, I took part in all stages to create a cohesive website that sells. See two example pages below.

About

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Sustainability

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Marketing Initiatives

Work that supported marketing campaigns.

Revenue Calculator

A calculator designed to quickly see the potential value of using PFL. I designed this with minimal inputs for convenience and a clear “Results” column to immediately see the impact.

Handbooks

Sent to customers to educate and create engagement.